As a retired Hungry Girl, I don’t exactly have the luxury or want to have the luxury of being a matcha nomad, hunting down every new spot in the city. Most days, my matcha is made in the comfort of my kitchen, where the only thing I’m chasing is a few quiet minutes. But when I do manage to escape, there are a couple of places I’ll happily leave the house for (within a 2-mile radius) – because sometimes my lil ole wrist needs a break from whisking.

I’m not one to jump on every matcha trend, especially when it comes to all the flavored varieties. It’s fun for some, but I’m all about the purity of matcha – that rich, earthy taste that keeps me coming back day after day. That’s the beauty of matcha; it’s both simple and complex, calming and energizing. It’s turned into a ritual I can’t skip. Kinda like a meditation. 

As a daily drinker, I’ll admit that I’m still on the hunt for the perfect matcha brand. There’s no single brand I’m completely loyal to yet – I’m always testing, tasting, and seeking out the best of the best. If you’re also on the search for your go-to matcha, I encourage you to do the same. There’s so much out there, and the journey of finding what works best for you is part of the fun.

When finding a brand, there are a few key things I look for. First, it must be single origin and sourced from Japan – that’s non-negotiable. The best matcha comes from specific regions known for their quality, like Uji or Kagoshima. I also pay attention to the color – it should be a vibrant green, not dull or yellowish, which indicates freshness. Matcha can oxidize very quickly so making sure you store it correctly is a lesson in itself! Lastly, the texture is important – I want it to feel smooth, not gritty.

Let’s talk Ceremonial Grade…. The term “ceremonial-grade” has become a marketing buzzword in the U.S., but it’s important to understand that in Japan, matcha is not categorized in the same way. The grading system there focuses more on the specific use of matcha, with the highest quality reserved for tea ceremonies and high-end offerings, but it’s not as standardized as the term “ceremonial” implies. Instead of getting caught up in labels, it’s more useful to consider the matcha’s color, texture, and flavor profile. High-quality matcha will have a vibrant green hue, a smooth, silky texture, and a balanced umami flavor. These are the true indicators of quality, not just the term “ceremonial-grade.” Focus on these qualities when selecting your matcha, and you’ll be getting the best, no matter what the label says.

As for organic, most matcha farms in Japan don’t necessarily carry the certification, but that doesn’t mean they’re not farming organically. Many traditional farmers use natural methods and avoid chemicals, but the certification process can be expensive and time-consuming, especially for smaller producers. So, just because you don’t see an “organic” label doesn’t mean the matcha isn’t grown with care. Look for farms that are known for their sustainable and traditional practices instead.

I’m not super brand loyal to any which matcha. Here are a few brands I enjoy. Rocky’s, Pique, Ippodo. 

The Benefits of Matcha 

I could rattle off a list of health benefits, but let’s keep it light. Matcha is full of antioxidants, boosts metabolism, and promotes focus and calm – all in one sip. It’s also a great alternative to coffee, without the crash or jitters (I could never drink coffee so that’s what originally led me on my matcha journey back in 2018).  For me, it’s the perfect way to start my day – or sometimes, a calming moment when I need a break. The energy it gives is sustainable, steady, and balanced, which is exactly what we all need to get through the day.

My Hit List for Matcha Spots in Atlanta 

While I’m not on a mission to try every matcha spot in the city—and truthfully, I don’t think Atlanta’s quite caught up to other major cities just yet—there are a few places on my radar that feel worth checking out. Here’s what’s next on my list:

• Postcard 

• Le Bon Nosh 

• Chastain/Brash 

There are a ton of other approved places, but nothing worth driving too. Places I want to try that I haven’t yet….

• Postern Coffee 
• L’Ariya Bodega 
• Cafe Comma 
• Matcha Cafe Maiko 
• Monmonoki /Momo Cafe
• Little Tart
• Bellwood Coffee and Plant

Do you have a matcha you love or have any questions about it? Let me know your favorite! I would love to try!